© MATT GEORGES
THIS IS ÛS
We are a new company with a different view on things. From the products we make to the way we do business, we think differently.
We’re a collective of artists, designers, riders and makers with a shared love for the outdoors, and a belief that when it comes to business, if you’re not working with Mama Nature, you’re working against Her. That means making beautiful, high quality product as sustainably as possible today, with zero waste as our goal for tomorrow.
Starting with using the most eco-friendly materials available, we’re out to prove that a planet-first philosophy belongs at the core of every business. Finishing with an uncompromising commitment to quality and flair for style, our Sunglasses, Accessories and Apparel shows that green is definitely the new black.
Our goal is to embrace sustainable business practices wherever possible. From the use of bio-based, recycled and other sustainable raw materials, to all dealings with our retail partners, suppliers, comrades and other partners.
Our heart lies in nature, but especially in the various sports that connect us to nature, be it in the ocean or the mountains. Our passion lies in riding waves, harnessing the wind, or gliding down a slope...
Style, fashion, art... Any form of creativity is central to our ethos. From the beautiful and timeless design of our products,
to the inspiring work that various artists, creatives and designers in our Movement produce.
NO SELL OUT
We like our retail partners to be as passionate about the outdoors as we are.
The planet’s a playground and as long as you enjoy the ride, you don’t need to get radical to wear Ûs.
THE OUTDOORS IS OUR PLAYGROUND
We’re most passionate about the sports that connect us with the ocean and mountains.
Our shades are manufactured from Rilsan® Clear G820 Rnew® a high performance, bio-based, transparent polyamide. Aside from being light, flexible, durable and fatigue resistant, Rilsan® is produced from castor oil, making it bio-friendly with a significantly reduced carbon footprint.
We endeavour to use recycled, minimal packaging wherever possible, minimising our impact on the environment. We haven't managed to utilise recycled materials for 100% of our packaging yet, but the majority is, and we are striving to improve as we grow and are able to reinvest in more sustainable practices.
We refuse to compromise on quality, and have sourced the best possible lenses to ensure optimal clarity. Each of our styles offer polarised or non-polarised options within the range, but we highly recommend the polarised versions. And it goes without saying that all of our sunglasses offer 100% UVA and UVB protection.